SEO Services

SEO Services is about Search engine optimization or SEO in short, is a process of getting your website or web page found in search engine result page (SERP). This result should be an organic result instead of paid ads. Being found on 1st page for a keyword that is competitive, has always been a very challenging task. There are millions of websites around the world for just one niche alone. Google shows only the top 10 sites on 1st page of the organic searches. The rest of the websites are then listed from 2nd page onward. In fact, there are 200 ranking factors to get ranked on Google. Therefore, site owner needs to know what they must do to get ranked.

Search engines look for content that is the most relevant and has lots of references for the 1st page of the search engine result page. Therefore, site that has the most information or the most relevant content will usually get highest ranking. Other factors include referring domains and backlinks to the website. The one with the most relevant content plus highest number of fresh high-quality backlink, will usually get the top 10 organic search ranking. To get started, let’s look at what are some of the most influencing factors to get ranked today. In SEO 2017, here are some of the important factors that website need to bear in mind:

search engine optimization
  • On-page optimization
  • Fresh, high quality and relevant content
  • Anchor text Profile
  • Schema Code
  • External Backlinks
  • Social Signals

Get Started With SEO Services

You can speak to our SEO Consultant to get a clear idea of what you can do with your website. We will take a look at your website and share some insight to what we see can do for you to improve your ranking. For a list of services that form the SEO services, take a look at the Website SEO Services page.
seo consultant service
website seo services

SEO Ranking Factors

SEO ranking factors are changing all the time. Good SEO services cover the important steps in ensuring that we are in compliance with the standards set by search engine. Today, we will share with you some of the ranking factors in 2017. There are definitely more than that. For more information, you may refer to some of the external links to rich resources from Google, Moz, and other site here:

On-Page SEO

On-page SEO is a process to make the website optimized for ranking. It look in-depth into details pertaining to the site content, the title tag, internal linking and many more. We will take a look at a few of the important ones here.

Website Content Writing

onpage optimization

Internal Linking

Good on-page optimization has high quality content in the website. Furthermore, other than a good web design the site content should have both internal and external links. Good example for internal linking is Wikipedia. It links different parts of the content so that information are well referenced to other pages within the website or external website. The content should also be unique and valuable to readers so that site visitor stay longer, which reduces bounce rate.

Keyword density

Setting keywords on the page with a good amount of keyword density will highlight the importance of the content related to this keyword. The web page should have proper title tag, meta description, image alt text and keyword on URL. Each page content should have minimum 500 words and the more the better. That mean having more in-depth information on a topic. It is good practice to have anchor text link to high authority site that support what you are writing. This provides reader with more information about your topic.

Image Alt Text

You should provide image that has a relevant “Alt Text” to your content. Search engine does not read images without an “alt text” It tells search engine what this image is. It should contain relevant key phrase or keyword to your web page. A video from YouTube or infographic will also increase the content reference and improve the aesthetics of the web content.

Keyword Research and Silo Structure

keywords researchYou should have your website keywords researched and plan a silo structure for your website. This is also part of a good SEO services. With good keywords research done, you will know what keywords you want to be ranked for your website. After that, you can plan your pages with the keywords to use for each page. Plan your main keywords, secondary keywords and other key phrases to support one another. Once this is done, you will have a very well-structured content strategy. From there, you can do proper internal linking and anchor text profile.

The keywords competition is also an important factor to consider. If your website is a new site, you need to bear in mind how competitive your keywords used for your site. If you use keywords that is very competitive, you may never get your website ranked on search engine. It will take lots of time and effort to do so. It is however, much easier to find easy to rank keywords with search volume and start optimizing these pages to get ranked. Once you have gained the trust of search engine and get ranked for lower competition keywords, you can start to gain ranking for the more competitive keywords. This progressive effort will make your website get more ranking in the long run.

Fresh, High Quality and Relevant Content

Content is king and has always been true. Today, good SEO services include constant supply of good quality and fresh content that is highly relevant. We can never emphasize enough about creating high quality and relevant content in your website. Today, if we want to remain ranked, we need to continuously provide fresh new content and links to our website. This is because, Google wants information to be up-to-date. Information that are provided years ago will unlikely be on the 1st page of search result. If there is a more up-to-date information about a search, it is most likely to be found on the 1st page. With high quality content, we can build good domain authority and page authority.

Anchor Text Profile

In the past, SEO companies used to do backlinks and do anchor text on main keywords or key phrase. This will get into Google penalty if done on your web content these days. Search engine will collect these anchor text profile from each site, analyse them and see if you are having a high amount of anchor texts that are keywords base. If so, this will look very unnatural and will be penalized by search engine. In good SEO services, it is important to ensure the anchor text is used correctly. You should have a good number of branded anchor text and generic anchor text instead of keywords and key phrase. Keywords and key phrase anchor text should be kept at 1% at most for the entire web content. Search engine like Google, want you to build a brand instead of trying to force your site to rank by using keywords anchor text.

Backlink Profile of Your Website

In the past, SEO companies used to do backlinks and do anchor text on main keywords or key phrase. This will get into Google penalty if done on your web content these days. Search engine will collect these anchor text profile from each site, analyse them and see if you are having a high amount of anchor texts that are keywords base. If so, this will look very unnatural and will be penalised by search engine. You should have a good number of branded anchor text and generic anchor text instead of keywords and key phrase. Keywords and key phrase anchor text should be kept at 1% at most for the entire web content. Search engine like Google, want you to build a brand instead of trying to force your site to rank by using keywords anchor text.

External Backlinks

This is quite an important part of off-page search engine optimization or Off-Page SEO in short. Off-page SEO include a series of activities to improve the ranking of a website. It includes backlinks from directories, social bookmarking sites, classified listings, web 2.0 and high authority blog. Most quality links are from guest posting. Guest post is having content written in a relevant blog, with anchor text backlink to your website. It is important to write quality content in high domain authority website.

When you have accumulated lots of quality backlink to your website or web page, your website will start to increase in popularity and ranking. However, do not try to have lots of backlinks to your website over a short time as it will raise the alert flag from search engine. This is because, it is unnatural to have a high volume of backlink over a short period of time. It is also unnatural to have many backlinks and suddenly no backlink. In our 2017 SEO, we mentioned that backlinks and content must be fresh. So, we must have fresh content mean we must continuously supply fresh content and fresh backlinks to our site. Quality and freshness will ensure that we stay relevant and increase our ranking. Not all links has to be follow link. You should have no follow links as well to make your site link profile look natural.

Schema Markup

schema markup
Schema Markup is a code that tells search engine the meaning of the words instead of just entering the word itself. Example, when we entered Amazing Web Services in our website, it can tell search engine that Amazing Web Services is an online agency in Singapore instead of just picking up the words as web services and amazing. I can show rich snippet with rating that connects with social media and also information about your pricing. With Schema markup, you tell search engine more information about your website and content. This will make significant improvement to your search engine optimization. We apply this for local SEO as even the images can be tag with geographical accuracy. You can read more about Schema implementation here.

Social Signals

Social signals tell search engine how popular your site content is. The more votes like comments, share and likes will gain higher social signals. You can achieve this by advertising your post, get engagement from people who are reading your post shared on Facebook, Twitter or Google Plus. Creating these platforms and share your blog post there will help you get a better chance of getting social signals. Learn more from our social media agency service.

Get Top Quality SEO Services

As your digital marketing agency, we make sure that your search engine optimization is done with the latest up-to-date SEO strategy. We see many SEO companies neglect the on-page optimization and does not have high quality backlinks. We will ensure that we have done proper site analysis and competition analysis before we start an SEO campaign. Knowing the weakness and strength of the competitor and your website will allow us to do a proper planning and set goals for your site's search engine optimization. If you like to make a difference now, give us a call or fill up the contact form and we will get in touch with you shortly.

We do more than just website SEO, check out our video SEO service as well. In video SEO service, we can get your video on the 1st page of Google search result and YouTube search result within 24-48 hours. Takes a couple of days for us to do keywords research and create hundreds of unique videos for every keyword and get your video viral online on top few pages of Google and YouTube. Check out this page on Video Marketing and learn more. 

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