Combine Email Marketing Content and Other Marketing Activities
Did you know you could combine email marketing content, list structure and pod-casting? This process allows you to work your marketing strategy on 3 separate fronts.
I have actually always been a supporter of powerful content for your email marketing. The trouble is attempting to mix quality content with the capacity for interactive features. Most of the times the more bells and whistles you have in your e-mail the greater the possibility it will be turned down as spam or because the filtering system thinks it might have a virus.
It’s at this point that you develop, within the framework of your site, pages devoted to added information.
The practical application of a direct website link is driving traffic to your website while seeing which subjects get the most visits. This information can be utilized to develop popular subject for future editions of your e-mail.
You can likewise develop a podcast with info that can be accessed through your email marketing content will be quite effective. This information needs to be targeted toward existing e-mail receivers, however it likewise serves a secondary function.
You can take an excerpt from the audio file you have actually developed and make it readily available on your website and other suitable third-party websites. This is where list building can be found in. Visitors can easily access the excerpted part of your podcast, but will have to register (free) to get to the rest of the podcast.
The expense of establishing a podcast is very little and may be an effective tool in your email marketing campaign. There is a growing power in trusted links within your e-mail project. This procedure enables further expedition by those most interested without weighing your email marketing campaign down with exactly what may be viewed as information overload.
Make sure you remain on target and give your e-mail recipient list a need to return. Consider it, there are countless email marketing projects that are being sent. Information consumers are becoming more particular about exactly what they desire and will accept. Do not insult your recipient list with something either simply tossed together or something that is off target.
It could end up being really simple to treat your e-mail campaign a bit like you would a blog site, but you have to recognize the expectations are various for individuals that utilize and delight in both mediums. Stay disciplined in your method to email marketing, give more than is expected and find methods to make use of that info to bring more prospective consumers on board.