Category Archives for "Online Marketing"

1 Listing in Web Directories Increases Your Local Presence

If you are trying to increase your online presence, one of the most important backlink you need is local citation links. These are usually listing in local directory like Yellow Pages or your popular and high authority local listing websites. These are websites that people will refer to for products and services. These backlinks gives signal to search engine that you are local in the location where these directories are active. In addition, your backlink from the high authority listing sites also passes the link power to your website.

Free Listing and Paid Listing

Some of the listings are free but requires reciprocal of link. This mean you have to link back to the directory website as a condition for your business to be listed there. Example of that is shown here. Eslovar Directory

Some directory that is very popular require a yearly subscription to get a website link. Popular website like Yellow Pages usually requires a paid subscription. Depending on the rate, it may be part of your local SEO cost to upkeep your local presence. If your business is international, it pays to be listed in as many countries that you would like to have your business presence in.

seo, marketing, strategy

Google Listing

Another great online listing which is free, is the Google My Business listing. As a search engine serving the million of searches around the world, Google tries to help people find businesses that is near them. One of the way it can recognize the distance is by the local listing. The addresses that is nearer to the search is given the priority in being shown on the search result. This service is free and you can have it created for your business. Some verification is required to confirm your business location. What Google does, is a postcard will be mailed to your business address. Once you have received the postcard, you will be asked to login to your Google account and enter the verification code on the postcard. Once this is done, you own the listing and you can update all you want to let the public see your business online.

Trying to get as many listing as possible will increase your online presence in a local sense as the search engine algorithm pick up these signal of your presence in a particular geo location.

Local SEO and Brand Building

Local SEO is just part of the brand building process. As your website is listed in various website, you start to get more traffic or perhaps rank better. However, you should not depend on listing as there are other backlinks that will be required to make your site an authority online. Write guest post in other blogs with backlink to your website, get social signals by having people share your website URL in social media and get traffic to your website by advertising your product and services in popular online platforms like Facebook or Google search. All these aggregate the overall score of your possibility to rank on top 10 of search engine.

If you are lost, not to worry, we can help you understand better through our SEO consultation. Our SEO consultant is trained in various SEO strategy and for different business. Contact us for more information.

1 online digital marketing

Grow Your Business Through Online Marketing

Online marketing is now one of today’s most effective and cost-efficient methods of business marketing and advertising. With different internet marketing strategies involved, it delivers better and faster results than traditional marketing methods.

Online Marketing For Business

Moreover, online marketing operations are also simpler to manage once the required strategic planning and preparation are set in place. Because of its many benefits, more and more companies, and small businesses are delving into the online marketing trend.

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Benefits of Online Marketing

Here’s a comprehensive look into how online marketing can benefit your business in many ways:

Save more money marketing the business

In traditional marketing methods, you will need to spend a great amount of money on print marketing materials such as brochures and posters. The same goes for television ads, sending mail or postal offers, newspaper ads and even radio ads. These methods are not cheap and cannot guarantee a fruitful marketing success.

In online marketing, you spend less because you don’t need to pay for printing, paper, postage, distribution of advertising material, and operational energy costs. Email marketing, for example, will only require a computer, a reliable internet connection, your trusted email provider, a well-written sales pitch, and a list of contacts (prospect clients) which you can obtain from online directories free of charge. Compare this to sending direct mails which will cost you hundreds or thousands of dollars for paper, printing and postage, sending emails will cost you very little.

Track marketing progress

In traditional methods, you don’t get feedback on how your brochures, mail offers, and other print ads actually fared after distribution. Most of the time, brochures and advertising letters only end up in trash cans without being read. On the other hand, online marketing gives you the capability to track your marketing progress. The online marketing tools you use will provide you with graphic or figure analysis on traffic growth, conversion rates and search ranking.

Advertise on a wider, more global scale

Online marketing has a wider reach than traditional marketing. Traditional methods have a limited local reach, while internet marketing methods have an extensive global reach—a huge difference that can directly affect the results of your marketing efforts.

This is an important factor if you are planning or considering taking your business to an international level. Through different internet marketing strategies, you can easily and effectively have your ads and web content viewed and read by an international audience. This will better help increase brand awareness and promotion than traditional methods.

Screen your prospects

A big factor in marketing success is relevance. Traffic growth and increase in conversion rates are better achieved by targeting your marketing efforts to the right audience. In traditional marketing, you don’t have the capacity to screen the people you are directing your ads to, so you end up wasting money and energy when your materials are distributed to the wrong people.

In online marketing methods, you can eliminate or minimize this risk by scientifically and mathematically screening your target audience. For example, if your apparel business caters to young women between the ages 15 and 30, you can set up a demographic screen that will allow you to send your emails and ads only to women within that age range. That way, you will increase your ads’ relevance to your target consumers and therefore increase the chances of sales conversion.

You can conveniently do business online

If your marketing campaign involves opening an online store or customer service, you will be able to improve the quality of your business and increase the convenience of transactions. Your business can run for 24 hours without hiring additional store staff and earn consumer loyalty by providing better service.

Setting up websites and online stores will also be more convenient to your consumers because they can access information and buy or order products from the comfort of their desks or homes. Besides, more and more people now prefer the use of online stores and apps for purchasing goods and services.

You can use social media to your business’ advantage

A major part of internet marketing involves advertising on social media. Strategically placed ads on major social media platforms can reach millions of users from around the world, so this method is definitely essential to any online marketing campaign. Setting up social media pages and accounts for your business will also allow you to connect and communicate with your target audience. You can easily update and invite users to your upcoming events and promos.

To reap these benefits, an effective online marketing campaign must be set up by hiring or consulting with online marketing professionals. Although you can take on this job yourself, it’s always more efficient to ask the help of experts at the very start to ensure that you are taking the rights steps that will lead you in the right direction.

Making your marketing campaign work for your business will take more than just sending emails and posting online ads, your marketing campaign should involve different strategies that will work hand-in-hand to deliver your desired results. Below are various techniques that will help improve your business’ growth and progress:

  • Search Engine Optimization (SEO) – SEO is the best method to help you improve your search ranking. It involves different techniques or processes like SEO writing, SMO, lead generation, link building, and email marketing that are geared towards the goal of increasing traffic and search rating.
  • Social Media Optimization (SMO) – Optimizing your web content and other online promotional materials for social media platforms will help increase your online presence, reputation and consumer brand awareness.
  • Affiliate Marketing – Partnering with other high-traffic websites to promote your brand can also help you increase conversion rates, especially if you strategically assign your ads to the appropriate niche sites and blogs.
  • Email and Content Marketing – As they say, content is king. Sending and posting promotional content that are helpful and engaging are important to keep your consumers interested in your brand.
  • PPC (Pay Per Click) and PPV (Pay Per View) – Promoting through PPC and PPV can be effective in driving more traffic and improving conversion rates.
  • Mobile Optimization – Optimize your website and content for mobile to help you reach a wider audience. Affiliating with mobile store apps will also help increase traffic to your online store and increase sales conversions.

To sum it up, online marketing is a collaborative effort based on a strategically planned marketing campaign framework. Rigorous data gathering and careful data analysis must be performed to lay out an effective plan that will drive results from all the methods you choose to incorporate. If you are ready to take on online marketing to make your business grow, asking for expert help will work better for your business so that you get a good head-start in the playing field.

Google Plus

Google Plus Redesign Backs Social Effort

Google search pages has been redesigned to boost the use of Google Plus social media tools, says Clint Boulton.

A revamp of Google’s user interface would usually be a big news. However, this week’s major revamp has been pretty hype about the move by Google in social media.

Google has announced some adjustment to the home page, Search and Maps. Nevertheless, all these are not as noticeable as the new change in Google+, a launch that will push Google’s credibility in social media. This move will provide more private, controlled experience in social media, when compared to Facebook.

This has quite a significant impact on Google’s web services, with this limited to the users who are invited to participate in the field test.


The Re-shuffling Around

Google’s home page now sees a smaller logo, with links for web, images, maps and other search alternatives moving to the top, and links for online advertising. This move pushes the business partners and organisational details to the bottom of the browser.

Google hopes this change will provide a neater look. What majority of the net users can’t see and what people in Google Plus trial can see, has ostensible taken over as shown at the top toolbar of the internet browser.

Those who see this trial run are seeing Google’s profile name as the 1st link at the top left toolbar when they are logged in to their Google accounts.

In addition, at the far right of this toolbar, you can see the user’s profile picture and a drop-down menu to access more details of their profile. Google’s contacts and more details on account setting, notification and share button and so forth.

It is similar to Facebook’s status update ability, the share button will allow users to post links, images, videos and pinpoint their current location.

Improving the Convenience of Google Plus

With this change, the Google Plus is now clean and easier enough to let everyone fluent in social media. This is clearly what Google wants to achieve – making social tool convenient and easily accessible.

To produce a clean and elegant web interface is core for Google search. Some changes which we like to highlight include the result page, which will soon feature grey bar and blue search button to highlight the search box.

Other changes include the muted colours, which is located at the left-hand panel of search tools. It comes with bolder colours used to highlight action buttons, tools and filters.

The URL is also relocated just beneath the headline of the search result. This makes the search snippets lower than before.