Benefits of PPC Advertising
PPC advertising has been the most popular way to reach out to people online. PPC is often also being referred to as search engine marketing. This is especially suitable for the website that does not have any organic ranking. However, there are still many business owners overlooked the benefits that PPC advertising can do for their business.
To get started, let’s take a look at a few of these key benefits.
- Offers a quick win to the search engine result
- Measurable result which can be tracked easily
- Marketing data you can reuse to remarket to your targeted audience
PPC creates valuable traffic and possible revenue for any business. This kind of advertising can have a significant positive impact of the company’s brand as well. So, what are these positive impacts we are talking about here
Use PPC to Achieve Business Goals
When you need to shout out loud with the most popular platform, this is the one of the top choices of advertising online. This method is fast as you can see immediate result. PPC generates thousands of leads and converting thousands of sales every single day! eCommerce uses this very much and has generated lots of success. You cannot avoid adding this as part of the strategy in achieving your business goals.
PPC is Measurable
With the tracking tools like Google Analytics, advertising campaigns can now be track easily. AdWords provide details on impressions, clicks and conversion that is based on business goals. You can set targeted goal and see if you have achieved them easily.
Quick Win in The Search Engine Result
Unlike doing SEO, PPC advertising provide you a quick win in the search engine result page. You need not spend time and money getting SEO consultant to optimize your website and do off page optimization. However, the disadvantage though is when you don’t continue PPC campaign, your advertisement will be taken down.
PPC advertising allow you to reach out to new potential customer who do not know you yet. These people who are not in your mailing list neither are they in your social media network. These are the people who are searching online to find the product or services which you can offer.
You Decide What happen with Your Ads
You can set your own budget with the flexibility to start small or start at any budget. Nevertheless, you often have to pay the minimum amount for each keyword bid to have appearance on search. If you don’t see any result, you can edit the campaign text or setting or you can stop altogether. If you see positive result, you can increase budget and increase the conversion.
Google will check on your ad copy and your landing pages to see if there is a relationship of relevance between them. Your ad position with competitors will depend on the AdWords auction and algorithm involved.
PPC Compliments Other Marketing Effort
You can use PPC to achieve your other digital marketing goal. If you are running a content marketing strategy, you can use PPC to get traffic to your content by PPC. Although the traditional objective for PPC is to drive traffic to sales page or sell something. If you use some creativity, you can work together with other marketing efforts.
Remarketing to those who have visited your website through AdWords remarketing pixel. When someone visited your website, the remarketing pixel will track and show ads to them again through other sites. This will keep site visitor engaged with your offer and brand.
PPC also provides an alternative method to traditional advertising methods. It can provide data which traditional marketing cannot. Data about the behaviour of site visitor and real-time reporting of site visit.
Multiple Ad Targeting Options
In PPC there are 2 main choices advertiser can use to reach out to their target audience. One is the text ad search and the other is the display ad network. Display ad target on specific audience demographic can allow you to reach out to a specific niche group of audiences. The variation will allow you to reach people by search or by type of audience.
With multiple targeting options, you can test and mix to get as many impression and conversion while staying focus on the target prospective audience.
If you are still unsure how to go about it, you can contact your local digital marketing agency for help.