Category Archives for "Search Engine Marketing"

1 online digital marketing

Grow Your Business Through Online Marketing

Online marketing is now one of today’s most effective and cost-efficient methods of business marketing and advertising. With different internet marketing strategies involved, it delivers better and faster results than traditional marketing methods.

Online Marketing For Business

Moreover, online marketing operations are also simpler to manage once the required strategic planning and preparation are set in place. Because of its many benefits, more and more companies, and small businesses are delving into the online marketing trend.

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Benefits of Online Marketing

Here’s a comprehensive look into how online marketing can benefit your business in many ways:

Save more money marketing the business

In traditional marketing methods, you will need to spend a great amount of money on print marketing materials such as brochures and posters. The same goes for television ads, sending mail or postal offers, newspaper ads and even radio ads. These methods are not cheap and cannot guarantee a fruitful marketing success.

In online marketing, you spend less because you don’t need to pay for printing, paper, postage, distribution of advertising material, and operational energy costs. Email marketing, for example, will only require a computer, a reliable internet connection, your trusted email provider, a well-written sales pitch, and a list of contacts (prospect clients) which you can obtain from online directories free of charge. Compare this to sending direct mails which will cost you hundreds or thousands of dollars for paper, printing and postage, sending emails will cost you very little.

Track marketing progress

In traditional methods, you don’t get feedback on how your brochures, mail offers, and other print ads actually fared after distribution. Most of the time, brochures and advertising letters only end up in trash cans without being read. On the other hand, online marketing gives you the capability to track your marketing progress. The online marketing tools you use will provide you with graphic or figure analysis on traffic growth, conversion rates and search ranking.

Advertise on a wider, more global scale

Online marketing has a wider reach than traditional marketing. Traditional methods have a limited local reach, while internet marketing methods have an extensive global reach—a huge difference that can directly affect the results of your marketing efforts.

This is an important factor if you are planning or considering taking your business to an international level. Through different internet marketing strategies, you can easily and effectively have your ads and web content viewed and read by an international audience. This will better help increase brand awareness and promotion than traditional methods.

Screen your prospects

A big factor in marketing success is relevance. Traffic growth and increase in conversion rates are better achieved by targeting your marketing efforts to the right audience. In traditional marketing, you don’t have the capacity to screen the people you are directing your ads to, so you end up wasting money and energy when your materials are distributed to the wrong people.

In online marketing methods, you can eliminate or minimize this risk by scientifically and mathematically screening your target audience. For example, if your apparel business caters to young women between the ages 15 and 30, you can set up a demographic screen that will allow you to send your emails and ads only to women within that age range. That way, you will increase your ads’ relevance to your target consumers and therefore increase the chances of sales conversion.

You can conveniently do business online

If your marketing campaign involves opening an online store or customer service, you will be able to improve the quality of your business and increase the convenience of transactions. Your business can run for 24 hours without hiring additional store staff and earn consumer loyalty by providing better service.

Setting up websites and online stores will also be more convenient to your consumers because they can access information and buy or order products from the comfort of their desks or homes. Besides, more and more people now prefer the use of online stores and apps for purchasing goods and services.

You can use social media to your business’ advantage

A major part of internet marketing involves advertising on social media. Strategically placed ads on major social media platforms can reach millions of users from around the world, so this method is definitely essential to any online marketing campaign. Setting up social media pages and accounts for your business will also allow you to connect and communicate with your target audience. You can easily update and invite users to your upcoming events and promos.

To reap these benefits, an effective online marketing campaign must be set up by hiring or consulting with online marketing professionals. Although you can take on this job yourself, it’s always more efficient to ask the help of experts at the very start to ensure that you are taking the rights steps that will lead you in the right direction.

Making your marketing campaign work for your business will take more than just sending emails and posting online ads, your marketing campaign should involve different strategies that will work hand-in-hand to deliver your desired results. Below are various techniques that will help improve your business’ growth and progress:

  • Search Engine Optimization (SEO) – SEO is the best method to help you improve your search ranking. It involves different techniques or processes like SEO writing, SMO, lead generation, link building, and email marketing that are geared towards the goal of increasing traffic and search rating.
  • Social Media Optimization (SMO) – Optimizing your web content and other online promotional materials for social media platforms will help increase your online presence, reputation and consumer brand awareness.
  • Affiliate Marketing – Partnering with other high-traffic websites to promote your brand can also help you increase conversion rates, especially if you strategically assign your ads to the appropriate niche sites and blogs.
  • Email and Content Marketing – As they say, content is king. Sending and posting promotional content that are helpful and engaging are important to keep your consumers interested in your brand.
  • PPC (Pay Per Click) and PPV (Pay Per View) – Promoting through PPC and PPV can be effective in driving more traffic and improving conversion rates.
  • Mobile Optimization – Optimize your website and content for mobile to help you reach a wider audience. Affiliating with mobile store apps will also help increase traffic to your online store and increase sales conversions.

To sum it up, online marketing is a collaborative effort based on a strategically planned marketing campaign framework. Rigorous data gathering and careful data analysis must be performed to lay out an effective plan that will drive results from all the methods you choose to incorporate. If you are ready to take on online marketing to make your business grow, asking for expert help will work better for your business so that you get a good head-start in the playing field.

4 PPC Advertising Campaign

7 Benefits of PPC Advertising

Benefits of PPC Advertising

PPC advertising has been the most popular way to reach out to people online. PPC is often also being referred to as search engine marketing. This is especially suitable for the website that does not have any organic ranking. However, there are still many business owners overlooked the benefits that PPC advertising can do for their business.

To get started, let’s take a look at a few of these key benefits.

  • Offers a quick win to the search engine result
  • Measurable result which can be tracked easily
  • Marketing data you can reuse to remarket to your targeted audience

PPC creates valuable traffic and possible revenue for any business. This kind of advertising can have a significant positive impact of the company’s brand as well. So, what are these positive impacts we are talking about here

  1. Use PPC to Achieve Business Goals

When you need to shout out loud with the most popular platform, this is the one of the top choices of advertising online. This method is fast as you can see immediate result. PPC generates thousands of leads and converting thousands of sales every single day! eCommerce uses this very much and has generated lots of success. You cannot avoid adding this as part of the strategy in achieving your business goals.

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  1. PPC is Measurable

With the tracking tools like Google Analytics, advertising campaigns can now be track easily. AdWords provide details on impressions, clicks and conversion that is based on business goals. You can set targeted goal and see if you have achieved them easily.

  1. Quick Win in The Search Engine Result

Unlike doing SEO, PPC advertising provide you a quick win in the search engine result page. You need not spend time and money getting SEO consultant to optimize your website and do off page optimization. However, the disadvantage though is when you don’t continue PPC campaign, your advertisement will be taken down.

PPC advertising allow you to reach out to new potential customer who do not know you yet. These people who are not in your mailing list neither are they in your social media network. These are the people who are searching online to find the product or services which you can offer.

  1. You Decide What happen with Your Ads

You can set your own budget with the flexibility to start small or start at any budget. Nevertheless, you often have to pay the minimum amount for each keyword bid to have appearance on search. If you don’t see any result, you can edit the campaign text or setting or you can stop altogether. If you see positive result, you can increase budget and increase the conversion.

Google will check on your ad copy and your landing pages to see if there is a relationship of relevance between them. Your ad position with competitors will depend on the AdWords auction and algorithm involved.

  1. PPC Compliments Other Marketing Effort

You can use PPC to achieve your other digital marketing goal. If you are running a content marketing strategy, you can use PPC to get traffic to your content by PPC. Although the traditional objective for PPC is to drive traffic to sales page or sell something. If you use some creativity, you can work together with other marketing efforts.

Remarketing to those who have visited your website through AdWords remarketing pixel. When someone visited your website, the remarketing pixel will track and show ads to them again through other sites. This will keep site visitor engaged with your offer and brand.

PPC also provides an alternative method to traditional advertising methods. It can provide data which traditional marketing cannot. Data about the behaviour of site visitor and real-time reporting of site visit.

  1. Multiple Ad Targeting Options

In PPC there are 2 main choices advertiser can use to reach out to their target audience. One is the text ad search and the other is the display ad network. Display ad target on specific audience demographic can allow you to reach out to a specific niche group of audiences. The variation will allow you to reach people by search or by type of audience.

With multiple targeting options, you can test and mix to get as many impression and conversion while staying focus on the target prospective audience.

If you are still unsure how to go about it, you can contact your local digital marketing agency for help.