What a Good Website Design Can Do For Your Business

What a Good Website Design Can Do For Your Business

The goals of business owners revolve mainly around making profit and returning the investment they have made. They turn to many different ways and gimmicks to get customers to buy from them. They give out discounts, promote price off sales on their merchandise, and many more. While these are great ways to entice customers to buy, there is one basic way to attract customers and get them to patronize products and services. You can achieve your business goals starting with a good website design.

Why Create a Good Looking Website

People are very visual. They respond more to visual cues than text. They are drawn in by pictures of beautiful scenery, succulent fruits, happy families, and eye-catching design. Online consumers are drawn to aesthetically pleasing web design. When you have this, your business can benefit in several ways.

A well-designed website will increase the chances of your online visitors staying on your site and checking out your content. When your site looks inviting and exciting, your visitors will be more willing to “listen” to what you have to say.

Basically, a well-designed website should:

Have great photos – if you have the resources, it is recommended that you hire a professional and have a photo shoot. More importantly, you need to plan what kind of photos and images you want to have on your site. There should be consistency in the way your photos look and feel. They should also complement your site’s design and color scheme. Go for photographs that highlight or demonstrate your product’s best features.

Be easy to navigate – even if you have the best layout and the most beautiful pictures, your online visitors will leave your site if it takes forever for your page to load or if they cannot go to the sections they want to check out. People will be more likely to buy from your business than from the competitors if you have a well-designed eCommerce website.

Be functional – whatever elements you have on your site should serve a purpose. If you have links and drop downs, they should be responsive. If you have an online retail store, your Add to Cart button should work properly and your customers’ orders should be accurately “written” in the online order form. Customers should be able to easily change and verify their order right before check out. Don’t forget to ensure that the proper security measures are in place in order to protect your customers while they are on your site.

A good looking website adds to your credibility. It makes people see that you are not some fly by night business that will just take their money and leave them with nothing. A good looking website looks professional and helps earn the trust of costumers. It will also give the impression that you are taking time to make sure that you give nothing less than the best for your customers.

A good looking website makes it easy to find your business. Your online visitors get to your site through links from search engines, online ads, and other sites. When you have a great looking website that is liked by a lot of people, you are more likely to appear in the search pages and perhaps even get mentions and shares on social media as well.

What Makes a Good Website Design?

There are many website design elements that you should incorporate into your own websites. Take a look at what some of these elements are and how important they are in web design:

Clean and clutter free design – Google is the prime example of a clean site. It is considered as the top search engine in the planet and with all their resources, you would think that their home page would have Flash videos, all sorts of animations, and other eye-catching photos. Instead, their website only has their logo, one long blank search field, and a button that has a magnifying glass that represents search. There may be other small elements added here and there but they are not the main focus of the home page. A clean and clutter free design will not overwhelm customers. It will help them focus on what they want instead of trying to process many different things going on in your website.

Clear instructions – online customers are often held back from actually making a purchase because the ordering and checkout process is unclear and the actual steps are confusing. Use common terms that most people are familiar with. Especially if you have an international audience, you want to make sure that even those who do not speak your language understand what they need to do too.

Easily readable fonts – the fonts on your website should not be too distracting as to annoy your online readers or even distract them from your main message. Go for clean sans serif fonts that are easy to read. Choose a font size that can be read at about an arm’s length. Use words that are simple and recognizable. This way, your readers can process the information easily and then take action.

Flexible and adjustable design – your web-design should appear as it should across different platforms and hardware. It should not be distorted in whichever gadget your customers choose to access it from. A responsive design can adjust to different screen sizes and browser platforms so customers are assured of the same experience whether they are using a desktop PC, an Android tablet, or an iPhone.

Contact details included – a website that has complete contact details such as emails, addresses, and phone number will not only be easily found by search engines, it will also instill trust from customers. They want to be able to contact you in case there is a problem with their goods. A live chat or a telephone number that customers can call is also a great thing to have. It shows customers that your company is transparent and is willing to keep communication lines open for any questions and requests the customer has.

Having a website may help people know who you are, but a good website design will be the one to bring in the big bucks. Follow these simple changes you can apply to your website and see sales come in by the droves. Make sure to add these elements to your pages as soon as possible to increase sales and traffic to your website. Contact a web designer who knows what are important for your website and talk about your new website.

Create a Digital Marketing Strategy with these Four Techniques

Digital marketing has become the main sources of brand recognition. It cannot be considered as just a brand to be recognized. Instead, digital marketing it is a medium with which customers can be approached in the most advanced method. At this fast paced era, all over the world people are growing at a rapid pace in terms of technology, especially Singapore a very tech savvy city we are aware a massive percentage of people are always on social media. And you would see them on their phones or laptops. People physically purchasing things have been relatively decreasing as the world of technology has relatively advanced. Although digital marketing reaches a vast percentage of people, does it reach the right people? Or does it get recognized by the right target audience? This is the most important thing to keep an eye on. Therefore to be a successful marketing team promoting a brand that becomes successful, it is important to effectively create a digital marketing strategy.

Digital Marketing Strategy Tips

There here are some techniques to help you get started:

1. Set your objectives

Know what you want. It is important to plan out the objectives and the business mission and vision. The mission and vision must fit into the overall digital marketing strategy of the business. Also you must be aware of how you want to position your brand; locally or do you want to be an internationally recognized brand? Measuring out the KPI`s (Key Performance Indicators) will help identify the figures, and it will show how realistic your strategy is by analyzing previous marketing efforts conducted by the business.

2. Learn from your previous efforts

Analyzing your previous digital marketing strategy will help you achieve better KPI`s. make sure you choose a time period (e.g. One month) to plan out your strategy. You can also try out Google tools such as bench-marking reports which is useful when it comes to comparing the company’s progress with its competitors. These tools can give an overall structure for you to start with.

3. The Target Audience

It is vital not to be carried away with only planning but knowing who the target audience is. You must put the audience first and work around to cater and satisfy their requirements. Starting with the basic checklist, note down the demographics of the audience such as age, gender, sex, location etc. then you can identify the current problems that you can rectify in the target audience and think about their desires and goals. To make it more approachable, you can identify people who can influence your target audience.

4. Sticking to your budget plan

After identifying the target audience and the KPI`s, defining the overall budget and stick to it. Review the specific channels and make the necessary changes if required. Chose the strengths and weaknesses of the teammates and see whether all your planned activities can be carried out accordingly. Finally create a timeline in a calendar and use it as a guideline and stick to it. Track your digital marketing strategy and make sure that it sticks to the goal of your company. If not, fine tune your campaign so that your digital marketing strategy is going the right direction.

These four techniques will give a brief outline to help you get started and create a successful marketing strategy. But if you need professional guidance, you should get in touch with a digital marketing agency. They will plan the strategy and advertising according to your budget.

Implement Digital Marketing Strategy with Digital Marketing Agency

Here are some effective tips that you can follow in order to get in touch with a digital marketing agency.

Digital marketing can be considered as one of the best options available out there for the modern world people to enhance their potential customer base. However, it will not be a wise decision to recruit a digital marketing specialist to your company, when you have better alternatives. In fact, most of the modern world companies prefer to outsource their Twitter and Facebook profiles to a reliable digital marketing agency. The enhanced flexibility and reduced costs that are associated with a digital marketing agency hold a prominent place behind the above mentioned fact. Here are some tips that you can follow when selecting a good digital marketing agency to outsource your digital marketing accounts.

Knowing Your Corporate Culture

First of all, you need to check whether the digital marketing agency understands your vision and culture. That’s because the agency you select will represent your brand on the Internet. Therefore, they should be in a position to create content according to the branding guidelines of your organization. In other words, the agency should stick to your brand vision and values. You should be in a position to teach them to the agency through a seminar or workshop.

Right Digital Marketing Methods

The digital marketing agency you select should follow right methods when promoting your company. In order to determine whether the company you select follows right methods or not, you need to have a clear understanding about the resources of digital marketing industry such as Digital marketing Examiner or Mashable. Then you will be able to audit the agencies out there and question about the specific methods that you are unsure about. It is even possible to seek the assistance of case studies to compare different agencies.

Effective Communication

Effective communication can be considered as an important aspect that every digital marketing agency should have. Popular digital marketing platforms such as Facebook, Twitter and LinkedIn are all about communication. The company you select should be in a position to communicate coherently and concisely to ensure the reputation and values of your brand. The digital marketing agency that you select should use effective methods to calculate the return on investment as well. The digital marketing trends evolve at a rapid pace. In fact, the social objectives were totally different six months back. In those days, popular digital marketing agencies used different methods to measure ROI. However, the things have significantly changed now and we cannot use the same old methods. The digital marketing agency you select should have the ability to stay in touch with the latest ROI measuring methods to deliver the best results to your digital marketing campaigns.